Services
Our range of programmes and services are aimed at helping hoteliers demonstrate more effective marketing practices. Working only within the hotel sector, our extensive experience makes us excellently placed to advise and guide hoteliers towards greater revenue, optimised rates and occupancy, and wider awareness of their hotel’s brand and digital strategy.
We help optimise occupancy and revenue.
Hotel Brands
Creating Differential
Our branding process is multi-faceted. With involvement from our strategic thinkers, creatives and a carefully considered process – we produce branding that is designed to not only set you apart, but to set you on course for more bookings.
Find out more- Strategy
- Identity
- Guidelines
- Collateral
- Tone of voice
- Consultancy
Hotel Websites
More Direct Bookings
We design engaging websites that your guests will love, providing a seamless user experience that looks fabulous, and is a joy to use. As well as looking great across all devices, our sites are designed specifically to convert, driving more guests directly into your booking engine.
Find out more- Responsive design
- Web development
- Mobile & web apps
- PMS & booking engine integration
Hotel Search
Search Engine to Booking Engine
The digital landscape for hotels is ever changing. We’ll help you maximise returns from your search marketing, whether paid or organic, including managing SEO, PPC and your Metasearch channels. We’ll make sure your property is best placed to capture direct bookings, and prove our worth with detailed analysis and reporting.
Find out more- Search engine marketing
- Metasearch
- Pay per click (PPC)
- Conversion rate optimization
- Analysis and reporting
Conversion-led website design
Hotel brand expertise
Engaging content strategy
ROI driven campaigns
Hotel Content
Engage Audiences
How your brand communicates speaks volumes about who you are and what you stand for, and helps your guests understand you better. Through definition of your content strategy, we can create engaging photography, emotive video and powerful copy that inspires and excites prospective guests through visual storytelling.
Find out more- Photography
- Video
- Copywriting
- Social Media
- SEO
- Dynamic content
Hotel Campaigns
Multi-channel Reach
Taking your commercial needs as our starting point, we’ll create campaigns that excite and entice. Whether you’re looking to retarget previous guests, or find new ones, we’ll use our marketing expertise to suggest creative routes to revenue. Using a mix of on and offline media, we guarantee a demonstrable level of success and boost to your bottom line.
Find out more- Multi channel campaigns
- Email marketing
- Advertising & digital media
- Social media
- ROI tracking
“Journey are a key player in the hotel marketing industry. They understand all the marketing challenges of hoteliers and provide and excellent selection of hotel specific services.
Ed Purnell, Chairman, Hotel Marketing Association