After an extensive refurbishment, The Elms approached us to completely remodel their online touch-points and give their guests the most intuitive and effortless experience possible. We were also engaged by the marketing team to increase exposure and inspire more direct bookings.
The challenge throughout was how we bring The Elms to life online and create digital assets and technology that seamlessly connect prospective guests to the experience at the hotel. With the right message, at the right time, to the right demographic, we aimed to convert users through the best booking experience possible.
We worked closely with The Elms to define their digital experience, from initial engagement online to check-in onsite. Increasing direct traffic would come from a targeted and cost-effective digital marketing strategy, creating traffic for a highly optimised website. Increasing the value of each booking through the integration of our ecommerce platform, while reducing the operational costs of the booking team.