After a major rebrand, Villa Resorts wanted to elevate its online presence to match its new positioning.
Creating a luxury user experience was key, and the navigation and path to book required refinement and clarity. The resorts were to be unified in a single domain which meant both technical and design-based strategies were utilised.
With such a lifestyle-focused brand, it was important to truly get to the heart of the group's ethos to appeal to its audience. A series of internal workshops and stakeholder meetings revealed a navigation structure on which to base the site, and a visual understanding to bring it to life.