PoB Hotels was formed in 1982 by a small group of British hoteliers. Since then has grown to proudly represent over 50 city-based, countryside and coastal hotels dotted all over the British Isles. PoB came to us to develop their digital brand and create their new website, before moving on to accelerate their digital marketing.
The challenge was simply to move with the times. Keen to move on from its reputation as a traditional consortium, PoB wanted character, to celebrate British hospitality, and present its curated collection in a new, invigorated way while creating more reach and conversion for its members.
We created a clear purpose for PoB, one that would cement everything it does from how it looks and sounds, to how guests interact with the collection. For the website, we created a balance of interactivity and information, with the collection being the hero. This website was all about discovery with the additional ability to book directly in the individual hotel’s booking engine to drive direct bookings for the members.