Industry insight, inspiration and unique 360˚ perspectives.
News + Insight
News and happenings from The Crew™
Articles
Translating e-commerce lessons from retail
March -03/21
In the ever-changing modern world, one new normal is continuously replaced by changing trends, innovations, economic shifts and so on. So what should that mean for the hotel market place?
Articles
Our five top tips to inform your hotel re-opening strategies
March -03/21
With plans now in place for mapping our way out of national lockdown, here are our 5 top tips to inform your hotel strategies as you move towards re-opening:
Articles
Holidays are coming: How to tackle the run-up to Christmas 2020
October -10/20
An unprecedented year means an unprecedented Christmas. With the rule of six and localised lockdowns, the trends we’d normally see during this time of year simply aren’t there.
Articles
How hotels can adapt to England’s three-tiered approach
October -10/20
As the new coronavirus rules are rolled out across the country, we look at how hotels in areas with increased restrictions, or those with audiences in local lockdown areas, can navigate these uncertain times.
Articles
Get Personal: 3 Easy Ways to Personalise Your Marketing Content.
September -09/20
Every hotelier knows that offering a personalised service goes a long way when it comes to creating a luxury guest experience, and this is also true of your marketing.
Articles
Creating Social Media Imagery That Engages.
July -07/20
With 300 million pictures being uploaded to Facebook every day, how can you post ‘thumb-stopping’ content that will stand out, maintain brand value and engage with audiences to return value?
Articles
Exploring Social Media Platforms and Their Benefits for Your Brand.
July -07/20
We recently published a blog discussing the three top social media platforms for maximising engagement and reach, but there are also 4 more social platforms that you should be familiar with.
Articles
Which Social Media Platforms are Best for Your business?
July -07/20
Since the early 2000s we have seen social media and all its plat-”forms” revolutionise marketing, particularly during the last few unprecedented months, here we explore which platforms are best for your hotel.
Articles
Saying Thank You to the NHS.
June -06/20
If there is one thing we as a business have learnt through this experience, it is that in the face of uncertainty new opportunities can often present themselves.
Articles
Preparing for Recovery post Covid 19.
May -05/20
As the world begins to recover, and we start thinking to what life will look like post-covid-19, we have put together a 5 step plan of considerations to help hoteliers plan for recovery.
Podcasts
How to Stay Socially Connected.
May -05/20
Pre COVID-19 there was fear that our dependence on social media was creating a less connected world. Now, in light of social distancing, it is a life-line for keeping connections alive.