Offering detailed metrics to track the effectiveness of both paid and organic social, Facebook holistically combines communication, community, marketing, advertising and sales. It also has the highest percentage of adults online (84% of 25 – 30-year-olds, 79% of 30 – 49-year-olds, 68% of 50 – 64-year-olds, and 46% of 65+). Due to its vast user age groups and high amount of monthly users, the reach rate of posts on Facebook outperforms other platforms, making it one of the best ways to ensure visibility for your brand.