We’re yet to learn the full scope of the full GA4 release, but we do know that even if you don’t intend to utilise GA4 until 2023 it needs to be set up now. It’s clear that GA4 will focus on predictive analytics. AI signals will try and fill in the gaps for any grey areas of data on the platform. This should help digital marketers make more informed decisions.
According to Phocuswire (2022) the benefits of setting up your GA4 now are:
- You’ll be gathering historical data so you can look at useful YOY data for comparison.
- You will be feeding data into machine-learning models that will make future analysis more powerful.
HOT TIP - If your property relies on any key analytics for reporting purposes, we recommend also exporting the full data set now as a CSV file. That way you have a backup should any fields or metrics be removed with the GA4 release.