Like most other things, as we emerge from this, the way we talk to our guests will change. Over the past month, brands have turned to engagement strategies via social media and email marketing to maintain relationships with their consumers. These have been heavily focused on community, health, and wellbeing, and this messaging has been full of goodwill and empathy - caring is the new currency! Your strategy moving forward will need to maintain this focus. Don't go straight back in with the hard-sell.