Journey Hospitality acquires Premier Software

Hotel technology company Journey Hospitality has acquired Premier Software - the UK’s leading spa, leisure and wellness management software business - to boost spa services within hotel ecommerce.

The addition of Premier Software extends Journey Hospitality’s offering to maximise direct revenue in the guest journey. Core by Premier Software is already fully integrated with Journey Hospitality’s booking platform onejourney® as a result of a long-term working relationship between the two businesses.

Midlands-based Premier Software was founded in 1994 and is the market-leading spa, leisure and wellness management software business in the UK with over 500 customers, including The Belfry and The Landmark. The business will operate as a separate division alongside Journey’s existing Product, Agency and Consulting brands, and will be headed by Oliver Cahill as Managing Director.

The new Managing Director of Premier Software, Oliver Cahill, said: “Spa visitors increasingly seek out personalised experiences and want more control of when they visit and what treatments they have. Our previous partnership with onejourney® helped us put that control in the hands of the end consumer, delivering increased bookings and revenue for our spa clients. Now, as part of the Journey Hospitality family, we’ll be even better equipped to help spas understand and grow their business by delivering world-leading digital experiences that enhance their customer’s journey.”

Simon Bullingham, founder and CEO of Journey Hospitality, said: “We’ve been working with Premier for a number of years through our hotel ecommerce platform onejourney®. The team is incredibly experienced and knowledgeable about spa operations, which is a key growth area for hotels around the world. The acquisition of Premier solidifies Journey’s growing reputation as the leading hotel ecommerce software partner, and will enable us to help hoteliers think more holistically about their business, commercialising spa offerings as they do rooms and restaurants.” 

Under the guidance of Journey Hospitality’s tech team, significant investment will be made in Premier Software’s technology and product development.

Hotels using both Premier and Journey Hospitality’s onejourney® platform will benefit from a deeper integration, with full insights and analytics to better measure spa performance and digital bookings to drive further revenue opportunities.