Ranking as the 14th most used social media platform, just behind Twitter with 320 million monthly users, Pinterest is widely regarded as a strong platform for lead generation and bookings. Travel is within the top 7 ‘most-searched’ topics on Pinterest where users can create ‘mood-board’ bucket lists as well as researching new destinations. Unlike other social media platforms, users do not need to ‘follow’ pages or profiles to see and engage with content, as Pinterest works as a targeted search engine, similar to Google. This is a massive benefit for users as they can easily find relevant content and because of this, if correctly optimised and targeted, your hotel’s ‘pins’ will reach audiences already considering your hotel or destination. In fact, 87% of Pinners have made a purchase because of something they saw on the platform including booking accommodation.