To ensure you’re engaging with the diverse range of interests of your audience, regularly post images that promote a variety of aspects of your hotel including rooms, food, spa, gardens or even local activities.
It’s key to remember, when taking or using a photo for social media, that you consider what you want to show your followers and why. Ask yourself the following questions:
- Would I interact with this photo?
- Is this something that people will not have seen before?
- Am I capturing the hotel in the best way possible?
Users are more likely to interact with unique content, so it’s important that the imagery you post on social media is as varied as possible.