Journey
Skip to primary navigation Skip to content

News + Insights

COVID-Council for Hoteliers – Daily Social Media Marketing Updates.

Share

Details

Read Time (1 min)

Author (Journey)

March -03/20

Never Miss a Post - Subscribe

Here you can find all of our latest social media marketing advice for hotels during the coronavirus crisis, updated daily.

Last updated: 09:03, 25th March 2020

Focus on how to get your hotel in the home to continue to keep your property front of mind, for example, sharing spa treatment tips and recipes from the chef. Share your knowledge and expertise with your audience to keep them engaged. Here is a great example of how to roll out a campaign using this concept.

At a time where guests are temporarily unable to create new memories at your hotel, you could focus social campaigns on collecting user-generated content by asking your audience to share photographs of their favourite memory experienced at your hotel. You can also ask them to comment with the thing they are most looking forward to doing at your hotel once everything is back up and running - keep your property front of mind.

Updated: 19:00, 24th March 2020

There have been over 1 million people engaging in conversations around travel, hotels, hospitality and Coronavirus in the UK already this month. With sentiment scores for these conversations hitting over 80% negative, here are our latest recommendations on what you can do on social media right now.

  1. Be responsive, be present. Make sure you are there to answer questions and allay any concerns. You can automate some of the process, for example setting up Facebook and Instagram private message autoresponders.
  2. Don’t stop posting but do adapt your strategy. Focus on what people can do now; looking forward to future travel and virtually experiencing your hotel through live and pre-recorded video.
  3. Be human. Humanise your brand and highlight what you are doing in response to the Coronavirus outbreak, be it food deliveries or extra deep cleaning.
  4. Instill confidence. Post a statement to all your social channels to keep your followers, and current and potential guests up to date.
  5. Use targeting. Exclude locked down markets for any shorter-medium term promotions. Focus on products like gift vouchers and highlight any flexible booking options.
Back

You might also like

Google Update: Impact On Hospitality

June -06/23

In Google’s 2023 IO, the company announced a wave of updates to their platforms, with particular emphasis on the integration of AI and user generated content into search engine results.

What boutique hotel investors should know about hotel tech stacks

May -05/23

Boutique hotels are capable of maximising considerable income within a relatively stable and predictable market demand that benefits from peak periods throughout the year.

  • Let’s talk ​
  • Services
    • Marketing
    • eCommerce
    • Technology
  • Company
    • All Work
    • News/Insight
    • People
    • Careers
    • Contact
  • Social
    • Linkedin
    • Twitter
    • Instagram
© 2023 Journey Hospitality Ltd
  • Cookie Policy
  • Privacy Notice
  • Newsletter Signup
Company Registration No: 07413674.   Registered Office: Phoenix House, Stoke Road, Elmstone Hardwicke, Cheltenham, Gloucestershire, GL51 9SY, United Kingdom
T +44 (0) 1242 682050 / E hello@journey.travel
  • What we do
  • Work11
  • News + Insight30
  • People
  • Contact

Find us

Company Registration No: 07413674.  
Registered Office: Phoenix House, Stoke Road, Elmstone Hardwicke, Cheltenham, Gloucestershire, GL51 9SY, United Kingdom
T +44 (0) 1242 682050
View Directions

New Business

T +44 (0) 1242 682050
E hello@journey.travel

Support

T +44 (0) 1242 682050
E support@journey.travel

Careers

E careers@journey.travel
View Available Roles

  • Keep up with the latest news

    1
    2
    3
    • *
    • This field is for validation purposes and should be left unchanged.