Last updated: 09:03, 25th March 2020
Focus on how to get your hotel in the home to continue to keep your property front of mind, for example, sharing spa treatment tips and recipes from the chef. Share your knowledge and expertise with your audience to keep them engaged. Here is a great example of how to roll out a campaign using this concept.
At a time where guests are temporarily unable to create new memories at your hotel, you could focus social campaigns on collecting user-generated content by asking your audience to share photographs of their favourite memory experienced at your hotel. You can also ask them to comment with the thing they are most looking forward to doing at your hotel once everything is back up and running - keep your property front of mind.