Showing a love of the finer details through digital craftsmanship.
The Vineyard — eCommerce / Marketing
- Brand Elevation
- Content Strategy
- Experience Design / UX / UI
- Digital Marketing
- Social Media
The Vineyard is a beautiful 5 Star, Relais & Chateaux hotel with a fine dining restaurant, 30,000-bottle wine cellar and a 5 bubbles spa in Newbury, Berkshire. Here, every detail is considered, from their award-winning fine wine list, beautifully furnished rooms, to world-class cuisine, no stone is left unturned.
We were commissioned to reimagine their current digital platform to reflect the love of detail and craft so prominent in the hotel itself.
Through a series of stakeholder interviews and research, we developed a strategy to deliver a seamless booking journey and a visual aesthetic that worked as a fine pairing to drive conversion and engagement. With so many facets to The Vineyard, the structure of the site had to be highly considered. We audited all the experiences, facilities and guest touchpoints to create a seamless user journey that would maximise the hotel's exposure and connect to the heart of the brand. The visual and verbal strategy was then crafted to realise Sir Peter Michael's belief that "music, art, wine, food and good company create some of the greatest moments and treasured memories in life."
- User Increase
- Conversion Increase
- Digital Revenue Increase