Bringing the original barefoot paradise brand to life online.


Soneva — eCommerce / Marketing


  • Content Strategy
  • Experience Design / UX / UI
  • Digital Marketing
  • Social Media


Soneva's five-star resorts – Soneva Fushi and Soneva Jani in the Maldives and Soneva Kiri in Koh Kood, Thailand – are home to unique overwater, beachfront, and ocean view villas. The resorts' ethos is a balance between sensory and sustainability, creating moments that will truly last a lifetime.

Visit website


After a successful pitch, we began revitalising the online path to the resorts. Alongside the websites, digital marketing was unfocused, so we needed a holistic approach.


The Soneva brand has a successful and sustainable heritage, with visionary owners who knew precisely where they wanted to take the brand. The main goal was to represent this with the guest and brand at the forefront of our minds. Once the website was completed, the task was to build a strategy around USPs, guest demographics and extensive research to create a digital marketing approach to drive exposure and generate direct bookings while staying true to the brand essence and championing their responsible and international appeal.

Since partnering with Journey, we have seen a 40% increase in our direct revenue and a 23% uplift in direct bookings, equating to an additional $2.9M through online transactions.

Carissa Nimah
Chief Marketing Officer


Ad Spend Return
Average IBE Traffic
Direct Revenue Increase

The Lucky Onion

Create online personalities 
to inspire bookings