The Salthouse

Partnership

The Salthouse partnered with us to redefine its digital presence and align it with the ambition, quality, and individuality of the on-site experience. Working closely with the team, we focused on creating a platform that could highlight the brand story, and drive commercial outcomes.

Challenge

The existing digital ecosystem was no longer fit for purpose. Built on a restrictive template, the website lacked the flexibility needed to evolve content, highlight new experiences, or effectively communicate the brand story. As the property expanded in scale and positioning, the digital experience fell behind, failing to capture the distinct character of The Salthouse or convert demand efficiently.

Approach

We took a holistic view of the digital journey, aligning brand, experience, and performance. Starting with a strategic foundation rooted in guest motivations and commercial goals, we reimagined the digital experience to balance emotional storytelling with conversion. The result was a more flexible, future-ready platform designed to support ongoing growth, strengthen brand positioning, and maximise direct revenue opportunities.

Stats

Direct revenue
+ 45 %
ROAS
+ 38 %
IBE
+ 56 %

Driving direct business

Strategy and discovery

We began with a comprehensive discovery phase to align digital strategy with guest motivations and long-term commercial objectives. This ensured every decision, from structure to messaging, was grounded in both audience insight and revenue potential.

Since launch, The Salthouse has delivered a marked improvement across both brand perception and commercial performance. The new digital experience more accurately reflects the quality and individuality of the property, resulting in stronger engagement and a more compelling customer journey.

Website experience and platform

Conversion based on discovery

We designed and developed a fully custom website to replace the limitations of the previous template. The new platform prioritises visual storytelling, allowing the brand’s character and environment to come through more effectively, while introducing a flexible content management system to support ongoing evolution.

Technology

Conversion and booking journey

A key focus was improving the path to purchase. We implemented a seamless, integrated booking experience designed to reduce friction, particularly on mobile, and to better capture high-intent users.

Marketing

Performance marketing

To support growth, we developed a tailored paid media strategy using Meta to drive top-of-funnel awareness through high-impact creative and geo-targeting. This was supported by Google Brand, Discovery and Performance-Max campaigns to capture high-intent demand and achieve a target 17:1 return on ad spend.

Don’t take our word for it

““From day one, it felt like a true partnership. The team worked closely with us to understand what makes The Salthouse unique. The new website, along with the digital campaigns they delivered, has exceeded our expectations. We’re thrilled with the increase in revenue and visibility they’ve helped us achieve.””
Review by Carl McGarrity Director, The Salthouse
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