Challenge
The Salthouse came to us with an end-to-end digital solution already in place, but one that was no longer fit for purpose. The existing website was built on a locked-down template with limited flexibility, restricting the team’s ability to evolve content, showcase new offerings, or tell the brand story in a meaningful way. As the property grew in scale and ambition, the digital experience failed to reflect the quality, personality, and uniqueness of the on-site experience.
Approach
1. We initiated a full digital adoption beginning with a discovery workshop to align the strategy with guest motivations and long-term commercial goals. This insight informed a strategy that balanced luxury storytelling with high-performance conversion, focusing on driving direct occupancy and building brand awareness in key growth markets like North America.
2. We replaced a restrictive template with a custom website focused on visual storytelling and emotional engagement. This included a flexible CMS for content evolution and a fully integrated booking engine designed to reduce friction and improve mobile usability, directly addressing previous drop-off issues.
3. We implemented a tailored paid media strategy using Meta to drive top-of-funnel awareness through high-impact creative and geo-targeting. This was supported by Google Brand, Discovery, and Performance Max campaigns to capture high-intent demand and achieve a target 17:1 return on ad spend.
Results
Since going live at the start of March, The Salthouse has seen strong performance across both brand and revenue metrics.