Dunluce Lodge

Partnership

Dunluce Lodge, a new luxury hotel on the Irish Causeway Coast, partnered with Journey to support its launch and establish a strong digital presence. Our focus was to build awareness, identify the right audience, and drive occupancy from day one.

Challenge

As a brand new opening, Dunluce Lodge needed to quickly establish itself in a competitive market. There was no existing demand or audience, meaning a launch strategy was required to build brand awareness, define target segments, and drive bookings for both the opening period and the months that followed.

Approach

We developed and implemented a three-phase digital strategy designed to support the hotel from pre-opening through to sustained growth. This approach balanced brand building with performance marketing, ensuring we could grow awareness while capturing in-market demand and continuously optimising results over time.

Stats

In Revenue
£ 300 k
Revenue Increase in Q2 from Q1
+ 71 %
ROAS
20 :1

Website experience and digital marketing

Brand Growth & Demand Generation

We launched targeted advertising campaigns to build awareness and drive high-quality traffic to the website. This established early visibility for the brand while introducing Dunluce Lodge to its core audience and growing the top of the funnel.

Driving direct business

Intent Targeting & Performance Optimisation

As demand grew, we shifted focus to capturing in-market users and converting them through the booking engine. Ongoing optimisation combined intent-led targeting with sustained brand activity, resulting in strong commercial performance.

Don’t take our word for it

“Working with Journey every step of the way, from pre-opening to post-opening, has been fantastic. They helped us build our brand digitally and launch with strong occupancy, and the growth has continued since opening. The team have been knowledgeable, proactive, and a pleasure to work with throughout.”
Review by Sinead Mcnicholl Director of Sales & Marketing
/index/