Unleashing a brand with a rebellious spirit and unique energy.
WORK
Seaham Hall — eCommerce / Marketing
Services
- Brand Identity
- Messaging + Voice
- Experience Design / UX / UI
- Photography/Videography
- Social Media
- Digital Marketing
Overview
Seaham Hall Hotel and 5 star bubble rated Spa is nestled in a striking clifftop location on the Durham Heritage Coast, this Georgian country house hotel is rich in heritage, contemporary in style, and has been named among the best places to stay, eat, and celebrate in the North East.
Challenge
Seaham Hall's had surpassed its online presence and didn't reflect the new era of elevated, contemporary luxury that the hotel has come to stand for.
Approach
The initial stage of the project was to revitalise the brand. Under the concept of ‘Luxury Liberated’ we created a new brand language that was translated to the digital space. Creating a language with a rebellious spirit was high on the list, from the use of bold patterns, characterful copywriting and curated imagery achieved a result that embodies the experience. The website was designed to showcase the bold new look, but still respectful of the KPIs that were set by the client, a balance of conversion and character was the target.
Journey are passionate about what they do and add value to our team with the in-depth knowledge they have both in our industry and the ever-evolving digital space.
Ross Grieve
Managing Director
Results
- Traffic Increase
- 26%
- Conversion Rate
- 22%
- Online Revenue Increase
- 32%