Characterising boutique spaces, set in special places.
A Curious Group of Hotels — eCommerce / Marketing
- Content Strategy
- Experience Design / UX / UI
- Digital Marketing
- Social Media
A Curious Group of Hotels is a British company of chic hotels and restaurants for the culturally Curious; including Cowley Manor in the Cotswolds, L'Hotel and Le Restaurant in Paris, Canal House in Amsterdam and The Portobello Hotel in London.
A Curious Group of Hotels engaged with us to create a narrative around the group. Our task was to elevate each hotel and showcase their USPs, while building consistency within their parent brand.
The starting point was the framework. In order to drive conversion and create an emotional bond with the properties, we needed to balance form and function. We investigated the analytics of each of the existing sites and derived commonalities and differences - from there, we had a base to create a familiar user journey and implement it to the sites. This created a seamless digital canvas, which through visual and verbal language we could paint the picture of each individual hotel while incorporating the brand and style that lies behind the group itself.
- Traffic Increase
- Conversion Rate
- Online Revenue Increase