Tomorrow’s Spa Today

  1. ecommerce

Revenue from wellness is tipped to grow by 52% from 2024 to 2027.

With 26 million wellness trips in the UK each year and each person spending around £462 (according to the Global Wellness Institute, 2022), wellness is increasingly important to today’s urban population.

We’ve compiled data from over 73,000 bookings at 120 luxury spa hotels in the UK and Ireland to identify trends that can help your business grow.

Inside this white paper, you’ll learn:

  • Customer booking behaviour

  • Top spa innovations

  • Tips on how to improve your business

  • The benefits of technology for spas

Plus, discover how The Gainsborough Health Club & Spa and InterContinental London - The O2 increased their online spa bookings and appointment value.

Grab a copy

Further reading

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2025 marketing trends: How luxury hotels can stay ahead

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Maximising hotel gift voucher sales during the peak festive season: why hoteliers need to act now