An online experience that dances to the rhythm of Caribbean luxury.
Petit St. Vincent — eCommerce / Marketing
- Brand Elevation
- Experience Design / UX / UI
- Digital Marketing
- Social Media
- Art Direction
Caribbean living as you dream it can be, Petit St. Vincent is a 115-acre tropical paradise with a rhythm all of its own. A boutique beach resort where low-key luxury meets high-end service and a place to disconnect from the world and reconnect with each other.
Petit St. Vincent's unique beat was lost amongst other resorts, lacking soul and vibrancy. We were tasked to bring their honest luxury into the spotlight.
Through a thorough investigation of the competitor landscape, we audited the brand and offering to discover their points of difference. In order to achieve standout, we crafted a digital experience which is relaxed and representative of the laid back luxury of the resort, while celebrating their unique essence.
Oceanic colours and an organic typeface complimented illustrative elements and, combined with a paired back elegant structure, achieved the right balance. The path to book is equally effortless but still effective. Less of a compulsion to book, more of a seduction to stay.
Journey worked with our team to fully understand our brand, and we are delighted with the finished result - it’s beautiful, bespoke, and truly shows the elegant charm of our unique destination.Robin Paterson
- Search Impression
- Ad Spend Return
- Direct Revenue Increase