Showcasing the luxury of now, in the spirit of the past.
Work
Beaverbrook — eCommerce / Marketing
Services
- Brand Elevation
- Content Strategy
- Experience Design / UX / UI
- Art Direction
- Videography
- Digital Marketing
Overview
Beaverbrook is a quintessentially English Country House estate nestled in the heart of the picturesque Surrey Hills, delivering an artfully curated offering of fine dining, sophisticated décor, and remarkable wellness facilities. Beaverbrook's famous residents' story remains interwoven within the Estate's fabric, an illustrious 'Who's Who' of the 20th century.
Challenge
Beaverbrook approached us to create a new digital presence to elevate the user experience and increase bookings; thoughtfully balanced with the hotel's spirit.
Approach
Beaverbrook and its guests' history is an ever-present undertone to the experience. Visually we took inspiration from every aspect, the interiors, artwork, and the hotel's story itself. We created a new design system to showcase this while delivering a thoughtful user journey through a series of workshops and discovery sessions. Visually, we wanted to capture the unique feeling of calm luxury, inspired by acclaimed artist Brian Clark's light installation in the spa. The hotel's history and the stories within it were captured by using double-exposed imagery and the characterful artwork in the hotel's collection.
Journey delivers a truly holistic marketing solution for hospitality, demonstrating excellent creative skills and revenue-driven digital expertise, delivered through faultless customer service.
Jorge de Jesus
General Manager
Results
- Traffic Increase
- 49%
- Conversion Rate
- 18%
- Online Revenue Increase
- 67%