Industry insight, inspiration and unique 360˚ perspectives.

Pricing is one strategy that you cannot afford to get wrong, get that right and you can hit your sales targets and reduce operational costs.

In the ever-changing modern world, one new normal is continuously replaced by changing trends, innovations, economic shifts and so on. So what should that mean for the hotel market place?

With plans now in place for mapping our way out of national lockdown, here are our 5 top tips to inform your hotel strategies as you move towards re-opening:

An unprecedented year means an unprecedented Christmas. With the rule of six and localised lockdowns, the trends we’d normally see during this time of year simply aren’t there.

As the new coronavirus rules are rolled out across the country, we look at how hotels in areas with increased restrictions, or those with audiences in local lockdown areas, can navigate these uncertain times.

Every hotelier knows that offering a personalised service goes a long way when it comes to creating a luxury guest experience, and this is also true of your marketing.

With 300 million pictures being uploaded to Facebook every day, how can you post ‘thumb-stopping’ content that will stand out, maintain brand value and engage with audiences to return value?

We recently published a blog discussing the three top social media platforms for maximising engagement and reach, but there are also 4 more social platforms that you should be familiar with.

Since the early 2000s we have seen social media and all its plat-”forms” revolutionise marketing, particularly during the last few unprecedented months, here we explore which platforms are best for your hotel.

If there is one thing we as a business have learnt through this experience, it is that in the face of uncertainty new opportunities can often present themselves.

As the world begins to recover, and we start thinking to what life will look like post-covid-19, we have put together a 5 step plan of considerations to help hoteliers plan for recovery.