Digital vouchers, designed for how guests actually behave

  1. Insight

Vouchers should be one of the simplest ways for hotels to drive revenue. In practice, they’re often anything but.

They get buried in inboxes, lost in screenshots, or simply forgotten. And when that happens, it’s not just a poor guest experience, it’s missed revenue.

That’s what we’re changing.

Bringing vouchers into the guest journey

With Journey Vouchers, guests can now add their voucher directly to Apple Wallet or Google Wallet at the point of purchase.

No searching, no printing, no extra steps. Just a simple, accessible way to store and redeem when it matters.

Because when something is easy to access, it’s far more likely to be used.

Designed for conversion, not just distribution

This isn't just feature enhancement. Its a shift in how vouchers work. By aligning vouchers with how guests already behave digitally, we increase visibility, accessibility, and ultimately redemption.

For hotels, that means less friction between purchase and use, stronger engagement before arrival, and a higher likelihood of redemption and upsell - all contributing to a more connected guest experience.

A small change that unlocks more value

Guests already rely on digital wallets for boarding passes, tickets, and payments. Now, vouchers sit alongside them.

That simple shift turns vouchers from a passive product into an active part of the journey.

Part of the Journey Performance Platform

This is another step towards bringing the full guest experience together - from booking to arrival, from rooms to experiences, and now through to redemption.

Everything connected. Everything working harder commercially.

Lizzie Reed

Director of Vouchers, Events and Retail

Lizzie Reed is the Director of Vouchers, Events & Retail at Journey Hospitality, where she leads the development and strategic direction of the company’s gift voucher and experience-commerce products.

Further reading

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AI at work in everyday workflows

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Why luxury hotels should avoid low-denomination gift cards and start at €50/£50

13 Mar. 26
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Experiences are inventory: insights from Journey at ITB Berlin