Keen to foster real brand traction, Luxury Family Hotels came to us to create a single-domain website for all four of their hotels. We worked with them to create a stronger emotional connection to their audience and bring their ethos to life online.
The user experience was to be the biggest challenge - creating a clear structure that was simple to navigate and balanced narrative with conversion. The content and SEO strategy was imperative to sustain rankings and visibility.
We started by auditing the experiences on offer at each hotel and crafting the content architecture for the site. The website was created to offer a consistent look and feel, presenting information clearly and targeted to the audience. Throughout the focus was on developing a platform fit for a growing family.