Partnership
FBD Hotels is one of Ireland’s leading hotel groups, known for delivering exceptional guest experiences across a diverse portfolio of properties.
As the group continued to grow, the opportunity was to ensure its digital experience matched the quality, consistency and ambition of its in-person offering.
Journey partnered with FBD Hotels to implement its performance platform across the group, creating a connected Ecommerce ecosystem designed to capture demand, improve conversion and unlock new revenue opportunities across rooms, spa, packages and extras.
Challenge
Guest expectations were evolving rapidly.
Booking behaviour was no longer linear or tied to traditional channels. Guests were increasingly booking outside standard working hours, browsing and converting on mobile, and expecting seamless, experience-led journeys rather than simple room-booking transactions.
For FBD Hotels, the challenge was not just to improve individual digital touchpoints. It was to create a connected, scalable Ecommerce ecosystem that could unify performance across the group, reflect real guest behaviour and support growth across multiple properties.
Approach
Journey introduced its performance platform across FBD Hotels, transforming Ecommerce into a connected, always-on revenue driver.
The journey was aligned with how guests engage today, particularly during evening peak times and on mobile. Friction was reduced across the path to purchase, enabling guests to move more easily from discovery to booking across rooms, spa and packages.
Journey also helped FBD Hotels better surface and merchandise its experiences, from spa treatments and packages to add-ons and extras, shifting Ecommerce from a purely transactional function to a richer part of the guest journey.
The platform was rolled out across multiple properties, creating a consistent, high-performing ecosystem while retaining the flexibility each hotel needed.
