An experience to explore, dream and discover this Cypriot haven.

WORK

Columbia Beach Resort — eCommerce / Marketing

Services

  • Brand Elevation
  • Experience Design / UX / UI
  • Digital Marketing
  • Content Strategy
  • Social Media

Overview

Overlooking the secluded Pissouri Bay on Cyprus's southern coast, Columbia Beach Resort is a five-star resort offering 169 luxurious suites. With distinctly Cypriot architecture, an award-winning spa, serene pools and gourmet restaurants.

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Challenge

We were tasked with unifying the brand online and joining up their conversion channels. By understanding the brand, we were able to elevate the online experience and visual storytelling while strengthening their position as members of the Small Luxury Hotels of the World.

Approach

The brand was just the start. We began by mapping the experience of a guest from initial engagement online through to check-in on site. From this point, we were able to offer insight into the narrative across all touchpoints. With the help of our in-house hotel technology platforms, alongside our brand and digital teams, we created an experience that meets any guest's needs. Working in unison with the digital marketing team, we are able to adapt the digital platform to react to activity on and offline. This has delivered a significant ROI for the resort.


Results

Traffic Increase
21%
Conversion Rate
26%
Online Revenue Increase
10%

Beaverbrook

Showcasing the luxury of now, in the spirit of the past