Social media marketing: 5 tips for using Twitter

Thursday 25th April 2019

 

Although less important for hotels than Facebook and Instagram, Twitter can still be a valuable marketing tool for your hotel. From responding to guest feedback to keeping up to date with local events, here is how to get the most out of your Twitter account.

#1 Update your Twitter profile

First things first, review your Twitter profile to make sure that it is current and on brand, as this will help you attract new followers. Is your hotel’s identity immediately obvious when someone looks at your profile? Include your hotel’s logo in your profile picture and make your header image something that represents your hotel, for example, your best bedroom, your restaurant or the front of your hotel. Update your bio to include your location, a link to your website and anything that makes your hotel special. Finally, make sure that everything is consistent with your hotel brand, including colours and tone of voice.

#2 Tweet regularly

The more often you Tweet, the more likely it is that your audience will see and engage with you. Set yourself a goal for the number of Tweets you want to post a day/week and experiment with what time you Tweet to see when you get the most engagement and reach. Also experiment with content, images and hashtags to see what resonates most with your audience.

#3 Share other people’s content

Remember that not everything you Tweet has to be about your hotel. ReTweeting other people’s content is a great way to interact with other Twitter users and show your guests that you know what’s happening in your local area. Look out for Tweets about local events and attractions, celebrities and influencers visiting the area, and news and blog articles about your location or hotel.

#4 Use hashtags to reach new guests

Hashtags are a really effective way of connecting with other Twitter users around specific subjects and reaching people who don’t already follow you. Look out for trending and topical hashtags, like #BankHoliday and #snow, as well as daily hashtags, like #TravelTuesday and #FridayFeeling, and more general hashtags, like #travel and hashtags relating to your location. All of these hashtags will help your content reach new audiences but be selective in the ones you use to make sure you are reaching the right audiences.

#5 Engage with your guests

Twitter users will often share their feedback about brands on Twitter, and the way that you respond to that feedback is key to how guests perceive you. Use Twitter to listen to what guests are saying about your hotel and learn what they liked or disliked about their stay. Whether the feedback is positive or negative, make sure that you reply to it, the same way you would with a TripAdvisor review or an email. If you receive some particularly positive feedback then you could also reTweet the post to your followers.

If you would like further advice on how to get the most out of your social media accounts, get in touch with our team on 01242 682050.