Hotel Campaigns

Hotel Campaigns

Taking your commercial needs as our starting point, we’ll create campaigns that excite and entice. Whether you’re looking to retarget previous guests, or find new ones, we’ll use our marketing expertise to suggest creative routes to revenue. Using a mix of on and offline media, we guarantee a demonstrable level of success and boost to your bottom line.

We deliver targeted campaigns in response to specific hotel marketing challenges.


Maximising results

Let us design, develop and execute perfectly targeted marketing campaigns that drive guests to your property. Using a mix of on and offline media, we conceive inspiring ideas that will convert lookers into bookers, all the while providing you with a measurable return on your investment.

Channels used are tailored to your target audience, and the type and purpose of the campaign. We always advocate using a multi channel approach – for example utilising social media, direct mail, email marketing, banner retargeting, Facebook ads or press adverts.

Enquire about multi-channel marketing campaigns
  • Social media
  • Direct mail
  • Banner retargeting
  • Facebook ads
  • Email marketing
  • Press adverts

Latest statistics

Our year on year results for Dormy House


Revenue generated


Bookings generated


Return on investment

Print collateral

The devil's in the detail

First impressions count and for many, that is still a quality piece of printed collateral. From menus and table talkers, to brochures and bill wallets, whatever your collateral requirements, we will create inspiring designs and content that are on brand, and on message, for your current and prospective guests.

Enquire about print collateral
  • Brochures
  • Menus
  • Stationery
  • Door hangers
  • Bill wallets
  • Promotional materials

Email marketing

Measurable success

A cost effective way of reaching a truly targeted audience is through email marketing, but with so many companies competing to be heard, your e-marketing has to be savvy, and sought after if it’s going to be successful. We can design and write engaging emails that are personal and relevant to your audience. Not only that but we can accurately measure success, and act quickly to create topical communications for instant results.

Enquire about email marketing
  • Personalised content
  • Bespoke Design
  • Cost effective
  • Measure success

Multi-channel campaign planning

Luxury market expertise

Measurable creative campaigns

Audience targeted marketing

We were managing five relationships with different agencies to support us with print, design, SEO, digital and social media. Since moving to Journey, it's streamlined our investment and increased results.

James Parker, Group Operations Director, Tregenna Castle Hotel

Social media

Engage your audience

Social media is at the forefront of digital advertising. Presenting, across a variety of platforms, the opportunity to sell your brand and interact with guests, social media is one of the most valuable tools available to you. We can help you to construct social media content calendars, ensuring consistency throughout the campaign, and in conjunction with data dashboards, can use analytics and reporting to help you target the right audience for your hotel.

Enquire about social media
  • Social targeting
  • Audience engagement
  • Analytics & reporting

ROI tracking

Visible results

We use data from Google analytics and your PMS system to monitor and report on the success of your campaigns. We can look at information such as where in, or out of, the country your guests are travelling from, what pages they spend most time on, which pages of your site get the most traffic etc to determine how to move forward with your campaigns and develop a strategy.

Enquire about ROI tracking
  • Effective campaigns
  • Target marketing
  • Google Analytics
  • PMS systems

Talk to one of our hotel marketing experts: 01242 682050