Hotel Brands

Hotel Brands

Brand emotionally connects with guests, creates lifelong relationships and enables hotels and resorts to stand out in a crowded marketplace. Communicate a unique story, clarify your message, differentiate you from the competition and connect more effectively with your guests.

We create, position and evolve brands that emotionally connect with your guests.

Brand strategy

Solid foundations

Through a series of workshops, we’ll work with you to understand everything we can about your brand, and then we’ll help improve it. From your brand characteristics, to where you sit in the marketplace, we’ll help you define the soul of your brand, and give it a solid foundation to build from.

Brand workshops

A half or full day getting to grips with the essence of your brand through a series of exercises.

  • Co creation
  • Brand archetypes
  • Brand personas
  • Mapping your landscape
Enquire about brand strategy

Brand identity

Every angle considered

It’s so much more than just a logo. Working from a detailed creative brief, we’ll come up with creative concepts to define your brand’s visual identity. We’ll consider everything from font size to image style – ensuring a cohesive identity that truly represents your brand values.

From responsively reacting logos to print finishes, we’ll consider how your brand needs to work both on and offline. We’ll deliver an identity that has the breadth and capacity to evolve in line with your business.

Enquire about brand identity
  • Typeface
  • Colour palette
  • Image style and usage
  • Logo
  • Sub branding

Co-creation workshops

Luxury brand identity

Hotel brand positioning

Engaging print finishes

Brand guidelines

Consistency is key

Once you’ve approved our creative outputs, we’ll package these into a usable guide to help you, and all your brand stakeholders, to communicate your brand effectively and consistently. We like to think of it as your brand bible. Containing everything from pantone references to font sizes, this guide also provides help and advice on when and where to apply your brand assets.

Enquire about brand guidelines
  • Brand bible
  • Guide to brand identity
  • Easy to use
  • Tailored to your hotel

Brand collateral

Inspiring designs that are on brand

First impressions count and for many, that is still a quality piece of printed collateral. From menus and table talkers, to brochures and bill wallets, whatever your collateral requirements, we will create inspiring designs that are on brand, and on message, for your current and prospective guests.

Enquire about brand collateral
  • Brochures
  • Menus
  • Stationery
  • Door hangers
  • Bill wallets
  • Promotional materials

Brand consultancy

We live and breathe hotels

Using our knowledge of hotel branding, we will run a full audit to identify your brand’s current positioning. We will then complete a competitor analysis, looking at tone of voice as well as visual branding, which will then help to shape your brand strategy moving forward. We will create a road map to make your brand more successful, with effective booking conversion as our top priority, increasing both occupancy and revenue for your hotel.

Enquire about brand consultancy
  • Brand auditing
  • Strategy for growth
  • Tone of voice
  • Brand progression
  • Market positioning

Talk to one of our hotel marketing experts: 01242 682050