Part of the Amazing Venues Group, Stanbrook Abbey worked with Journey to produce a new brand identity that helped portray the rich heritage of the hotel.
Architectural features that captured both the personality and history of Stanbrook Abbey were used to create a distinctive brand mark. Natural textures that featured in the hotel were reflected as brand elements and balanced with a clean and natural colour palette.
Focusing on the guest experience was the core thinking behind the brand concept. The idea of guests ‘creating a new chapter’ through their own experiences at the Abbey helped connect all of the marketing communications and deliver a consistent brand message.