Captains’s Club appointed Journey to create a new brand identity that reflected the character of the hotel.
Focusing on the unique value proposition of the hotel, it’s waterside location was the core idea behind the brand. Journey created a unique mark, based upon a boat’s helm and the letter ‘C’. Luxury print finishes were matched with a strong colour palette and delivered through bold lines and stripes.
The nautical theme was continued through creative copywriting to position and capture the unique personality of the hotel.