News | 10th July 2019

The Guardsman

Introducing our latest client; The Guardsman Hotel, London

The Guardsman Hotel is a new hotel development owned by Shiva Hotels, set to open in Spring 2020 near St James’s Park, London. The boutique hotel will feature 53 bedrooms and create a new direction for the luxury hotel group, offering a unique, personal experience for guests.

The hotel is located near St James’s, London and close to Buckingham Palace, meaning guests are in the perfect location to explore and discover London. It has been described by managing director, Rishi Sachdev, as being "designed for those who want the tailored, personal experience offered by a club, the flexibility and luxury of a hotel, and the comfort and familiarity of a home." The hotel will include 6 residences at the top of the hotel, creating a luxury space for longer term guests and bringing a familiarity to the property.

The Journey team have created the brand identity and have been integral to the pre -opening marketing strategy. We will create a digital strategy with impact, building achievable KPIs, optimising the website design and provide robust and results-driven monitoring conversion and data.

Discover more on the pre-opening holding page here: https://www.guardsmanhotel.com/