News | 12th February 2020

New Appointment – Susanne Williams joins the Journey

We are delighted to announce the appointment of Susanne Williams as our new Revenue and Systems Director.

In this newly created role, Susanne will lead Journey’s ambitious sales growth of our revenue management department in the UK and globally. Susanne has extensive first-hand experience working within luxury hospitality, having spent over 20 years in the industry occupying roles such as front of house manager for a number of luxury hotels, rooms division manager for a global brand, and multiple senior general management roles in the UK before launching a sales and revenue management agency. By combining her extensive commercial knowledge and experience of working in the hospitality industry and with Journey’s leading revenue management programme, we are well positioned to achieve further growth.

I am delighted to be able to welcome Susanne to the team, and look forward to working with her to drive this expanding area of our business forward. Susanne brings a wealth of experience with her and understands Hoteliers pain points which will be invaluable in supporting continued growth in our core UK markets, as well as building our business overseas.

CEO, Simon Bullingham

There is a lack of fully-trained revenue managers in the industry and through training, continuous learning, and a deep understanding of the changing sales and distribution landscape, Susanne and her team will ensure that hospitality businesses are commercially aligned through a holistic approach to revenue management.

On starting her new role, Susanne said, “Having worked with numerous hotels across the UK, joining a fast-paced creative digital agency like Journey feels like a natural fit. The digital team are second to none, and the energy and creativity of the agency delivers outstanding results for our hotels and I can’t wait to contribute to that.”

Formerly in the role of Managing Director and Director of Sales, Susanne was accountable for sales and revenue as well as management of  pricing and distribution for a range of hotel brands and groups in the UK.

Journey delivers an end-to-end revenue management programme designed to increase and optimise hotels' financial performance through an innovative and commercially proven methodology, combined with leading technology.

If you would like to find out more about our revenue management solutions please contact us at