News | 13th March 2020

Journey unveils world’s first social media stylist service

Journey launches the world’s first social media stylist service for luxury hotels and resorts, creating content to convert lookers into bookers.

Just as a hotel invests in their website, architecture, and interior design, they should also invest in their brand experience across social media channels as this is often the first touchpoint for new and potential guests. The industry norm seems to be the reusing of highly edited room and resort shots taken for their sales & marketing brochures or even relying heavily on reposting user generated content from guests and influencers.

Journey understands these are not the sorts of images that are effective on social media, nor do they inspire engagement and ultimately awareness or action. As a hotel marketing agency, we understand the importance of brand consistency across all customer touchpoints. Journey has created a bespoke service to enhance the way clients showcase their brand experience online . As we know, it’s those first impressions that last a lifetime.

Every hotel needs a social media stylist to create those envy-inducing, shareable posts that inspire people to stay with them. We are able to craft a sensibility that is inspirational but authentic and genuinely resonates with the savvy consumers online.

Creative Strategist and Social Media Stylist, Jenna Elsby

An Educated Alternative to Influencers

Social Styling is an educated alternative to the engagement of influencers and hosted stays: where there are no guarantees, return of investment or ownership of content produced during the stay. The art is in creating “influencer” style content, that people can relate to, informed by an astute commercial strategy, that is crafted especially for the client.

Social styling is an industry-leading service unique to Journey, created for our luxury hotel and resort clients. As part of our social media management programme, we are offering a bespoke styling and content curation solution that ensures that, once we have established the creative art direction as the visual expression of the brand, hotels will have exceptional content to run across all social platforms that is inspiring, impactful, lifestyle-led, on-brand and highly influential.

Clients who have signed up and profited from our social media styling service include; Hermitage Bay Antigua, The Calcot Collection and The Oberoi, Marrakech.

Reasons to Invest in Social Media Styling

The reasons to invest in social media styling are compelling. According to a recent study by Intercontinental ICons, in 2020, 39% of global luxury travellers will put more focus on social media when travelling in the coming year. Further research by Global Web Index (2019) highlights millennials are spending an average of 80 minutes a day on social media, with two-thirds of that time being dedicated exclusively to Instagram.

Social media styling can do more than just raise awareness of your brand, it can also convert followers into leads. Our social stylist service will ultimately help social media deliver a more effective ROI and lead to an increase in bookings.

70% of marketers say that their main goal for using social media is to increase brand awareness (Sprout Social 2019). For this reason, it is important not to leave your hotel brand open to interpretation as each and every interaction a customer has with you, both on and offline, should reflect and embody your brand values and brand experience.

Introducing our Social Stylists

Our Social styling team includes experienced brand and visual stylists with backgrounds rich in fashion, lifestyle, hospitality and food. The team will determine an art direction for your hotel’s social media channels that will then influence the styling and staging of user-generated shots to ensure your environment is being captured in the best possible light. As we know social media is highly visual, and our stylists work collaboratively to find the right theme that resonates with a hotel’s audience.

Our unique social media stylist service covers all social media platforms relevant to your target audience including; Instagram, Instagram stories, Facebook, Facebook Stories, Pinterest, Twitter, LinkedIn and Snapchat.

Want to build awareness while developing trust and loyalty? Contact Jenna on: Jenna@journey.travel