News | 6th March 2020

Introducing our latest client; Bike & Boot, Scarborough

Introducing our latest client; Bike & Boot, Scarborough

We are delighted to be working with Bike & Boot, a new leisure-orientated hotel brand, having launched their first hotel in Scarborough which opens in May 2020, they have plans to open more across the UK. It is an exciting time for Bike & Boot as the press and media have recently picked up on the fact that they cater for the leisure market in a way that nobody else is currently doing, tailoring their offerings to people specifically interested in walking, cycling, surfing, dog-walking, and relaxing.

Bike & Boot has positioned itself as a hotel brand with a difference, offering 65 uniquely-designed bedrooms, a hybrid bar-restaurant-café, and a range of on-site facilities such as a film club, dog and boot washing stations, and secure drying areas.

The founders of Bike & Boot approached Journey to create and launch their brand, and part of this brief was to design and build a new website to bring their unique selling proposition to life. The new mobile-first website truly showcases that hospitality is in their DNA, and that the team behind the brand are passionate about providing the best service around. We have made sure that the website and its content reflected the brand values of being fun and playful, unique and authentic.

The brand is already making waves featuring in; The Guardian, The Observer, The Daily Mail and most recently named by American Express as one to watch in the Top 20 Hotel Openings of 2020. Our team will be working to build upon their online presence to drive brand awareness and conversions through our end-to-end bespoke hotel digital marketing programme. This unique approach developed by Journey guarantees results for all our clients. We will also be providing social media marketing services to position Bike & Boot, Scarborough front of mind for guests wanting to visit the naturally beautiful destination of North Yorkshire. Afterall, there’s so much to sea...

Why stay somewhere ordinary? You can find out more about Bike & Boot on their shiny new website, and if you’d like more information about our hotel marketing services, you can find everything you need to know right here.