News | 17th September 2020

Alice Violet Joins Journey: Press Release

17th September 2020

Journey, the boutique luxury marketing agency of Journey Hospitality, is delighted to announce the appointment of Alice Violet as Social Media Director. With a career in hospitality and digital marketing, Alice brings invaluable experience to Journey which is building an unparalleled team of hospitality professionals and digital marketing experts.

Alice started her marketing career with Abercrombie & Kent back in 2014, where she introduced social media to their marketing strategy and established a highly successful social media presence. Her success caught the attention of competitors, and she subsequently moved to Audley Travel in 2015 to transform their social channels, introducing innovative videography and content campaigns.

In 2019 Alice joined Cybersecurity specialist, Sophos, to enhance and evolve their established news network, Naked Security. She took Naked Security from being primarily written news to comprising video, live streams, audio and graphics. Alice became the producer (and sometimes host) of the Naked Security podcast, transforming the format and adding new guests before launching the award-winning Series 2 in July 2019.

We are delighted that Alice has joined Journey as Director of Social Media, where she will be heading up our social media performance team and establishing the agency’s ‘Inside Luxury’ creative studio and podcast channel.  ‘Inside Luxury’, to be launched this autumn, will be an industry-leading channel for luxury hoteliers and marketers featuring a series of discussions and debates between global hospitality experts on key challenges and opportunities within the industry.

Alice commented, “It’s an exciting time to be joining Journey. The need for a fully integrated social media service has never been greater, and more high-end brands than ever are seeking to harness the power of this constantly evolving medium. I look forward to setting up Inside Luxury to become the respected voice for the hotel marketing industry. Journey is the luxury hotel industry’s only truly innovative and dynamic agency with a unique full-service solution, offering not only agency services, but technology, consultancy and film.”


Notes to Editors

Journey is a boutique agency, created by a team of experienced hospitality experts who deliver a unique 360 holistic approach to luxury hotel marketing. With expertise in commercial and creative strategy, social media and digital marketing, Journey creates compelling guest journeys that drive bookings and deliver optimum results.

Journey Hospitality is the world’s leading advisory, marketing and technology group, dedicated exclusively to serving leading brands in luxury hospitality and global travel. Through its Consultancy, Agency and Technology divisions, the single-minded focus of Journey Hospitality is to design and deliver high-value guest journeys; to create transformational experiences that advance the growth of its clients.

Expert and experienced, innovative and collaborative, the brands of Journey Hospitality combine creative strategy with leading-edge technology to offer a unique suite of end to end solutions. Employing more than 90 hospitality and marketing experts in six offices and operating on four continents, Journey Hospitality serves 500+ hotels located in 22 countries. Leading clients include One & Only, Six Senses, Rosewood Hotels & Resorts, Soneva, Claridge’s, Sandy Lane, Chewton Glen, Jumeirah, Four Seasons, L’Oscar and Oberoi Hotels & Resorts.


For more information please contact:

Melanie Staley, Group Marketing Director


Mobile: 07815 136516