There is no doubt that the word ‘unprecedented’ was the most used word between March – June, in light COVID-19 and the impact it’s had on all aspects of life. There is a well-documented theory three months + of “living with COVID”, consumer views and behaviour have shifted.

A Demand for Brand Social Responsibility

Lockdown has made us more appreciative of human connection and community. Social distancing and restrictions on seeing wider family and friends, we are more digital will make the role of the influencer more important, as they assist in developing more emotional and value-led connections to brands.

Mass reach will no longer be the driving metric, but rather it is intimate and personal with a connections that will help luxury to survive: Engagement should be the benchmark.

A Desire for Heightened Human Connection

Lockdown has made us more appreciative of human connection and community. Social distancing and restrictions on seeing wider family and friends, we are more digital will make the role of the influencer more important, as they assist in developing more emotional and value-led connections to brands.

Mass reach will no longer be the driving metric, but rather it is intimate and personal with a connections that will help luxury to survive: Engagement should be the benchmark.

Back

Post Pandemic Pricing – it’s time to rethink your strategy.

Read more
  • _Revenue /
  • Articles

Lessons from retail

Read more
  • _ecommerce /
  • Articles

Our top tips ahead of re-opening

Read more
  • _Digital Marketing /
  • Articles