Since the early 2000s we have seen social media and all its plat-”forms” revolutionise marketing. Its rate of growth and popularity is undeniable, particularly during the last few unprecedented months, where it has been an invaluable tool for individuals and businesses to stay connected with the world.


Having a strong, consistent and approachable online presence is vital. Social media users are now:
– Spending an average of 2 hours and 24 minutes per day on social media
– Multi-networking across an average of 8 social platforms and messaging apps

But which platforms are the best for your hotel?

When it comes to maximising engagement and reach, and providing a quick return on investment, there are three social media platforms that stand out from the crowd: Facebook, Messenger, Instagram.


Offering detailed metrics to track the effectiveness of both paid and organic social, Facebook holistically combines communication, community, marketing, advertising and sales. It also has the highest percentage of adults online (84% of 25 – 30-year-olds, 79% of 30 –  49-year-olds, 68% of 50 – 64-year-olds, and 46% of 65+). Due to its vast user age groups and high amount of monthly users, the reach rate of posts on Facebook outperforms other platforms, making it one of the best ways to ensure visibility for your brand.


As an extension of Facebook, but a platform in its own right, Messenger enables stronger, more direct and personal connections with your customer. Through the latest feature update from Facebook, users can now ‘discover’ more about a business, start a conversation and make bookings. By setting up automated messages you can direct a customer to your website or invite them to call you, while also boosting the value of your Facebook page with quick response times.


Arriving in second place after Facebook’s monumental two billion monthly users, Instagram has more than 500 million monthly active users and offers one of the highest audience engagement rates in social media. As a visual platform, Instagram enables you to create a real sense of place for your hotel and capture the imagination of audiences while searching for their ‘dream destination’. The platform easily enables you to reach new prospective guests with effective hashtag use and engage with previous or potential guests that follow your account through posting captivating content as well as stories.

For more information on our social media management programme and how to make the most out of your social channels, please get in touch at


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