If there is one thing we as a business have learnt through this experience, it is that in the face of uncertainty new opportunities can often present themselves. For us, that has come in the form of giving back to our community through an incredible initiative, that seeks to reward those who have cared for us the most and also boost the hospitality industry.
Nights on Us, at its core, aims to say a resounding and collective thank you to our NHS ICU workers for all they have been doing to save lives in the UK. It offers ICU workers complimentary stays at partner hotels once this global crisis is over. Rewarding them with some well-deserved rest and relaxation following months of extreme self-sacrifice.
We have already partnered with some world-leading brands, including The Savoy London, Grantley Hall, Rocco Forte and Doyle Collection who have committed to this vision and cause. The intention is to build momentum and grow this even further, with a target of 100,000 room nights across the country.
Many suppliers have come together to support this cause, as featured in national press coverage from The Telegraph.
With hotels soon to re-open Nights On Us continues to look for hotels that would like to generously pledge rooms to the initiative in order to meet their target; anyone in the hotels industry who is interested in getting involved can do so via the pledge form online. They are keen to hear about donations of any size, from boutique and luxury hotels across the country. We would love for you to spread the word and get involved, by either pledging a stay at your property or passing the message on to a frontline worker you feel deserves this experience.