How Loading Time Affects Your Hotel’s Bottom Line
Monday 3rd July 2017
Have you considered the speed of your hotel or resort’s website? The time it takes for the content to load (including imagery) dramatically impacts the number of online bookings taken, and contrary to what you might think, this is not determined by the speed of your visitor’s internet. Not only can slow loading times cause frustration, resulting in abandoned carts, but load times are a fundamental ranking signal. By improving the speed of your website, you can dramatically improve your conversion rate and the visibility of your website.
“47% of consumers expect a web page to load in 2 seconds or less.”
In the luxury travel market, it’s important to understand your guests’ behaviour and user journey. Your guests don’t necessarily have time to call you to find out about your facilities and so your website should be designed to save time – the more delays, the more they’re likely to head straight to a competitor’s site.
To speed up load times for our clients, we use a Content Delivery Network, also known as a CDN. A CDN is a network of web servers that work by serving pages depending on where a user is located. In a nutshell, the closer a user is to a server in their geographical location – the faster the loading time.
“40% of people abandon a website that takes more than 3 seconds to load.”
Modern day guests attribute speed to reliability and trust of a business, meaning a slow site is not a trusted one. Real-time experiences are expected by both mobile and web users as it’s possible to live your life conveniently online.
“50% of travellers don’t have a set destination in mind. Make sure your hotel offering is prominent and promotions load quickly on your site.”
To ensure our hotel websites look beautiful as well as function to their best ability, our websites are built on our own Hotel CMS (content management system), designed specifically for hoteliers. It has been built with speed in mind with features like lazy loading on mobile devices and image optimisation on the go.
Our websites are designed and coded to allow you to update and edit your content whenever you want. We take every step to ensure that when a guest accesses your site from a mobile device they always get the best experience.
Journey Top Tips:
- To check the speed of your website, go to Google Analytics and click on Behavior > Site Speed. If you don’t have Analytics set up for your website, get in touch and we can help you out
- Make your website’s booking process quick, easy and convenient. Ask us about our Booking Engine and how to optimise the checkout process.
Fancy a new website for your hotel or need to speed yours up?
Get in touch: +44 1242 801849