The Arch London – new website for luxury central London hotel

Tuesday 24th November 2015


The hotel:

The Arch is a family-owned boutique hotel located in the heart of the country’s capital. Offering guests 5-star accommodation in each of their 82 individually-designed rooms and suites, combining English heritage and contemporary style, The Arch aspires to offer outstanding service throughout. Their award-winning bar and restaurant delivers exceptional food and drinks in a casual, relaxed atmosphere that completes the sophisticated cosmopolitan experience that has formed their reputation and image.

The story:

One of our most recent projects has been creating a brand new website for The Arch London. Located at the heart of the capital, destination was a vital part of their design concept, creating the central focus not just for the home page, but throughout the website. Everything from the site map, to the commissioned high-definition image with unique ‘zoom-out on scroll’ system on the homepage, was used to perfectly capture the The Arch’s fantastic city centre location.

The Arch London is a 5-star boutique hotel, located near Marylebone and Bond Street, so visitor lifestyle was another must in the design. Not only did we focus several pages on the website around activities across London, our development team also created an interactive map, allowing prospective guests to plan their visit ahead of time which will ultimately encourage more bookings.

Client services formed an important bridge between The Arch and our marketing team here at Journey, ensuring we were all on the same page throughout the project. Our design, SEO and development teams worked together to create a seamless, responsive, stylish end product, reflecting The Arch London’s metropolitan style and the luxury that awaits inside.

A big thank you to all of the team at Journey. We couldn’t be happier with our new website. The website design and user journey have been well considered and crafted with our audiences in mind.

Amber Virani, Marketing Manager, The Arch London