Journey gets S.M.A.R.T.

Monday 11th July 2016


Coming up with achievable goals can be difficult. Sometimes our goals can be too vague, we’re unable to measure them, or it’s impossible to achieve them in a certain time limit. That’s why at Journey we’ve decided to get S.M.A.R.T about our personal goals and development plans.

What are S.M.A.R.T goals?

S.M.A.R.T stands for:


Goals should be clear and unambiguous in order to make them more achievable and so we know how to achieve them. A specific goal will answer the following questions:

What: What do I want to accomplish?
Why: Specific reasons, purpose or benefits of accomplishing the goal.
Who: Who is involved?
Where: Identify a location.
Which: Identify requirements and constraints.

A S.M.A.R.T goal will be measurable so you can check your progress, actively see results, and ensure you’re on track. If you’re not sure if your goal is measurable try answering the following questions:

How much?
How many?
How will I know when it is accomplished?

There is no point in setting goals if they’re not going to achievable. We want to be pushed by our goals but they need to be realistic. When planning a goal ask how you’re going to work to achieve this. Consider if your progress will be dependant on other people, if there is a time constraint in the way, or perhaps a financial implication. In working out how you’re going to achieve a goal you can decide if it is achievable.

A Head Chef’s goal to “Make 50 peanut butter and jelly sandwiches by 3pm” may be specific, measurable, attainable and time-bound but what’s the relevance?  Your goal should work towards the correct KPI’s and align with the business’s long term vision. When relevant goals are met it drives the entire team forward.

A relevant goal can answer yes to all these questions:

  • Does this seem worthwhile?
  • Is this the right time?
  • Does this match our other efforts/needs?
  • Are you the right person?
  • Is it applicable in the current socio-economic environment?

A goal is more likely to be achieved when you’re actively working towards something that has a specific time frame to it so you know how close you are to achieving something. Also make sure this is a fair time frame and that it’s possible to achieve your goal within that limit.

Sometimes coming up with goals can be challenging. Office Guru, Charlie, did some exercises with us to get us talking and thinking by asking us the following questions and making us write down and share our answers:

adding-value-small team-value-small value-small work-goal-small

It was a great way to get us actively thinking about the company, what we bring, and what we’d like to develop which lead us perfectly into planning our goals. These goals are important to have within your hotel as they are a way of motivating your staff and encouraging self motivated progression and development. They also can link to your hotel’s long term goals so you know that all your staff understands your business goals and that you’re working together as a team to get there. S.M.A.R.T goals can be applied to all sectors, from your kitchens, to your front of house, to administration and bookings you can ensure that everyone in your company is developing. So go on, get S.M.A.R.T.