Pioneering the world of luxury guest experiences and sustainability
As the original barefoot luxury brand, Soneva pride themselves on offering rare experiences through sustainable living. Their five-star resorts – Soneva Fushi and Soneva Jani in the Maldives, and Soneva Kiri in Koh Kood, Thailand – are home to overwater, beachfront, and ocean view villas, plus a range of bars and restaurants, while their pioneering private yacht experience, Soneva in Aqua, allows guests to explore the Indian Ocean in luxury.
“Journey has been managing our end-to-end digital marketing for the last year and we have been absolutely thrilled with the outcome.”Carissa Nimah, Soneva
Re-imagining the guest's digital journey
Soneva came on board with Journey in mid-2017. Their current website was outdated and didn’t properly showcase what life was like at Soneva resorts. What’s more, their current ad activity was proving expensive and ineffective, and their online revenue through direct bookings was suffering as a result.
After developing and launching a website that was on brand, SEO friendly, and offered an exceptional user experience, we set about developing a new digital marketing strategy to drive the right people to the site at the optimum time in their booking journey.
Developing digital strategies to connect and convert
Using a combination of paid search, display, and programmatic advertising, we were able to increase the quality and quantity of traffic to the site.
Over a period of just 7 months, we achieved 100% brand search impression share across Google Search for every country targeted. We were also able to increase Soneva’s return on advertising spend (ROAS) from 2:1 to 10:1. In the same period, the average traffic into the new website’s booking engine soared to a new average of 40-45%, and direct revenue increased by 41%.
- Brand search impression share
- Return on ad spend
- Average traffic IBE
- Increase in direct revenue