Case Study

Reaching new customers through elevating Seaham Hall’s luxury brand

Background

A unique hotel with an exceptional offering

The 5-star luxury hotel and spa in County Durham, Seaham Hall, challenged us to deliver a brand protection and conversion strategy to raise awareness locally, regionally, and nationally, and improve conversions across all digital touchpoints.

"Our tried and tested digital marketing methodology is helping support Seaham Hall’s long term goal of moving away from OTAs all together."

Joe Griffiths, Senior Digital Marketing Manager

Strategy

Creating a branded guest experience that converts and protects

We identified areas for immediate improvement and created new digital pathways to enhance and improve the guest journey. We supported Seaham Hall’s cinema ad campaign with a combination of display, remarketing, and paid search advertising, and developed a transfer tool to help highlight the hotel’s book direct benefits to those landing on the website.


Results

Reaching and engaging new customers

Our forward-thinking strategy has helped Seaham Hall gain market share locally and regionally. In fact, over a period of just 6 months, the hotel saw a £118k increase in booking engine revenue and achieved an ROI of 1,445% for all digital activity.

Return on investment
1445%
Book direct tool CTR
14%
Traffic IBE increase
22%
BE revenue increase
£118,412