Puente Romano struggled to tell its story. With so many facets to the resort, it was difficult to effectively communicate the unique proposition of the destination. To help understand the resort, our team at Journey embarked on an extensive site visit to fully immerse ourselves in the project and gain first-hand insight into the property, its guests, staff, and the day-to-day running of the operation. To understand the stakeholders' new vision for Puente Romano, we began a series of brand workshops designed to produce a meaningful understanding of what the brand stood for. Our campaign keywords were 'cool', 'innovative' and 'authentic', and from this, we created the concept 'live life to the full'.